Additional concepts that did not make the cut!
Samsung Galaxy S8 Launch Site
AT&T wanted to drive preorders of the Samsung Galaxy S8, so we developed a digital "countdown" campaign that consisted of several email touches, in app push notifications, social media pushes, a microsite, outdoor billboards, delivery day stunts, virtual in-store experience and a gaming component to drive traffic.
My Roles
Creative Direction • Concept Direction • Experience Design
