State Farm Print • Communication Arts Typography Annual

As a creative, I spearheaded State Farm's "Cars as Art" print campaign celebrating cars as masterpieces by rendering nicknames like "jalopy" as iconic art pieces through typography. Exploring unique styles honoring famous art with automotive twists, I conceptualized visually striking executions elevating common monikers into high art. Sophisticated compositions with messaging reinforced State Farm's role in protecting prized "automotive masterpieces." The attention-grabbing magazine ads positioned State Farm as preserver of valued vehicles through a culturally relevant spin.