CCB Digital Transformation UX

Citi Commercial Bank Gateway is a new single access point that centralizes account opening activity for Global Commercial Bank clients. Client’s will be able digitally complete and sign documentation for opening an account, maintain their accounts and receive real-time notifications of the entire process. 

My Roles

Strategic Leadership • User Experience Design • User Experience Testing • Brand Evolution • Creative Direction Art/Design • Design System Creation

MY ROLES

• Lead UX & UI Designer/Mentorship
• Lead creative sessions to finalize business and "Know Your Customer" (KYC) requirements
• Client Validation Testing
• CX thought leadership
• CX/UX/UI Style Guide creation
• Provide guidance with ADA Compliance guidelines
• Worked with development teams and middleware teams to concept various levels of logic

RESULTS

• 98% user satisfaction score
• Reduction in account opening time from approximately 31 days to 7 days
• Increase in clients opening commercial accounts