DISCOVERY & RESEARCH
In-depth analysis of Winston Hospitality's brand identity, target audience, and competitors
Review of existing websites to identify strengths, weaknesses, and areas for improvement
Research of industry trends and best practices in web design for the target industries
Pain Points
Information Overload/Difficulty Navigating
With multiple user groups and diverse needs, the website might currently feel cluttered or overwhelming. Users might struggle to find the information relevant to them quickly.
With multiple user groups and diverse needs, the website might currently feel cluttered or overwhelming. Users might struggle to find the information relevant to them quickly.
Lack of Targeted Content
The current website may not have distinct sections or content tailored to the specific needs and interests of each user group.
The current website may not have distinct sections or content tailored to the specific needs and interests of each user group.
Outdated Design and Functionality
An outdated website can create a negative impression and hinder user engagement. It might also lack essential features like mobile responsiveness or clear calls to action.
An outdated website can create a negative impression and hinder user engagement. It might also lack essential features like mobile responsiveness or clear calls to action.
Limited Transparency on Past Projects
Potential investors and partners might want more detailed information on Winston's past projects and successes to assess their capabilities.
Potential investors and partners might want more detailed information on Winston's past projects and successes to assess their capabilities.
Difficulty Contacting the Right Person
Users might find it challenging to identify the appropriate contact person for their specific needs or inquiries.
Users might find it challenging to identify the appropriate contact person for their specific needs or inquiries.
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Opportunities
Personalized User Experience
Create clear pathways or landing pages tailored to each user persona. This will allow them to quickly access relevant information and services.
Create clear pathways or landing pages tailored to each user persona. This will allow them to quickly access relevant information and services.
Showcase Past Successes
Highlight case studies, testimonials, and project portfolios to build credibility and demonstrate Winston's expertise in hotel development and management.
Highlight case studies, testimonials, and project portfolios to build credibility and demonstrate Winston's expertise in hotel development and management.
Interactive and Engaging Content
Incorporate interactive elements like maps, virtual tours, or videos to provide a more immersive experience and showcase properties effectively.
Incorporate interactive elements like maps, virtual tours, or videos to provide a more immersive experience and showcase properties effectively.
Streamlined Contact Process
Implement clear contact forms and direct contact information for specific departments or individuals, making it easier for users to reach out.
Implement clear contact forms and direct contact information for specific departments or individuals, making it easier for users to reach out.
Thought Leadership and Insights
Publish blog articles, white papers, or market reports to position Winston as a thought leader in the industry and provide valuable information to potential partners and investors.
Publish blog articles, white papers, or market reports to position Winston as a thought leader in the industry and provide valuable information to potential partners and investors.
Mobile-First Design
Ensure the website is fully optimized for mobile devices as many users access information on the go.
Ensure the website is fully optimized for mobile devices as many users access information on the go.
Clear Calls to Action
Use strategically placed and compelling calls to action to guide users towards desired actions, such as contacting Winston or exploring specific services.
Use strategically placed and compelling calls to action to guide users towards desired actions, such as contacting Winston or exploring specific services.
LOGO DESIGN
Development of multiple logo concepts, capturing the brand's essence and resonating with the target audience
WEBSITE REDESIGN
Review of competitor sites for content and functionality comparisons
Audit existing two Winston websites for information architecture and content consolidation
Creation of wireframes and mockups to visualize the new website's structure and navigation
Development of a visually appealing design incorporating the new logo and brand elements
Ensuring the website is user-friendly, responsive, and optimized for all devices
