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Additional concepts that did not make the cut!
![](https://cdn.myportfolio.com/b414fd81ed4c7b4ec9d6ef43b78bd815/eb15044b-6e05-4395-979c-77bcfdbdcdc1_rw_1920.png?h=3a29f5136081228f8676e74b12d6f639)
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AT&T wanted to drive preorders of the Samsung Galaxy S8, so we developed a digital "countdown" campaign that consisted of several email touches, in app push notifications, social media pushes, a microsite, outdoor billboards, delivery day stunts, virtual in-store experience and a gaming component to drive traffic.